Amati Coffee
Building Amati Coffee's Digital Presence Remotely with a Consistent Content Strategy
Adsbangda helped Amati Coffee grow its digital presence through a Social Media Management strategy run remotely from Batam. The entire process — from content planning and production coordination to performance evaluation — was carried out collaboratively with the on-site team.
Throughout the collaboration, we didn't just manage social media — we also supported Amati Coffee's business growth through relevant content strategy, KOL collaborations, and creative ideas that helped sustainably increase brand awareness and engagement.
About The Project
Amati Coffee is a coffee shop located in Batam, offering a variety of coffee, drinks, and food with a concept close to young people's lifestyle.
Although this project was carried out remotely, we built intensive communication with the Amati Coffee team through briefings, idea discussions, content evaluations, and periodic campaign planning. This collaborative approach ensured every piece of content stayed true to the brand's character and the local Batam market.
Beyond managing social media, we also contributed to business strategy development through creative campaign ideas, KOL collaborations, and content concepts that increased organic reach and strengthened brand identity.
From daily social media content and Instagram Story, to KOL collaborations and content that reached 554K views — here is the content strategy we ran for Amati Coffee.
Social Media Management
We managed the entire content production process for Amati Coffee's social media — from content planning, copywriting, and visual design to video editing and regular publishing.
The content strategy focused on menu promotion, brand storytelling, light education, social media trends, and entertainment content relevant to the target audience, maintaining engagement while strengthening customer relationships.
Story Content
Besides the main content, we also managed daily Instagram Story as a faster communication channel with customers.
Story content was used to share operational information, promos, events, and daily outlet activities, keeping the account active and interactive every day.
KOL Management
We managed collaborations with various food and lifestyle creators in Batam — from selecting KOLs matching the target audience, preparing briefs, and coordinating production, to evaluating content performance.
This approach helped Amati Coffee gain wider exposure while building trust with potential customers through more authentic promotion.
Top Performing Content
One strategy we applied was leveraging short video formats following social media trends with a light, shareable storytelling approach.
Through this approach, several pieces of content achieved excellent organic performance, including one video that reached over 554,000 views without paid promotion.
Collaboration
Besides internal content production, we also helped design various collaborations with communities and local brands in Batam.
These collaborations aimed to expand audience reach, increase engagement, and strengthen Amati Coffee's position as part of the local community.
Project Workflow
We apply a structured workflow even though the project is run remotely, so communication with the Amati Coffee team stays effective and every piece of content is produced on schedule.
Discovery
Research
Content Planning
Design
Content Review
Publishing
Monitoring
Optimization
Reporting
Tools & Software
To support content production and remote collaboration, we use a range of professional software that helps maintain visual quality, work efficiency, and consistent communication with the Amati Coffee team.
Creative & Design
AI & Productivity
Project Impact
Through a consistently run Social Media Management strategy, Amati Coffee successfully built a stronger digital presence with content that is relevant, creative, and close to its target audience.
This remote collaboration proved that the right communication and strategy can produce quality content, expand brand reach, increase engagement, and support the growth of Amati Coffee's business in Batam.
Want Similar Results for Your Business?
Let's discuss the digital marketing strategy that fits your brand — free initial consultation.
Start a Project →